Privacy Policy

Last updated: 17 August 2026

House of Yi (“House of Yi”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you visit houseofyi.co.uk(the “Website”), purchase from us, subscribe to our communications, contact us or otherwise interact with House of Yi.

It also explains your rights in relation to your personal information.

1. Who we are

House of Yi operates houseofyi.co.uk and is responsible for deciding how and why personal information collected through the Website is used.

For the purposes of UK data protection law, the business operating House of Yi is the data controller of your personal information, except where another organisation acts as an independent controller, such as certain payment providers.

Data controller: [INSERT LEGAL COMPANY NAME]
Trading name: House of Yi
Website: houseofyi.co.uk
Email: enquiries@intimateinteractive.co.uk

If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.

2. Personal information we collect

The personal information we collect depends on how you interact with us.

Information you provide when making a purchase

When you place or attempt to place an order, we may collect information including:

  • your name;

  • email address;

  • telephone number;

  • billing address;

  • delivery address;

  • products purchased;

  • order value;

  • order history;

  • delivery instructions;

  • discount or promotional codes used;

  • correspondence relating to your order; and

  • information necessary to process returns, refunds or exchanges.

Payment information is processed securely by our payment service providers. House of Yi may receive limited information about your payment, such as payment status, payment method and transaction identifiers, but we do not ordinarily receive or store your complete payment card details.

Information you provide when contacting us

If you contact us by email, through our Website, through social media or by another method, we may collect:

  • your name;

  • contact details;

  • the contents of your message;

  • information relating to an order or enquiry; and

  • any other information you choose to provide.

Marketing information

If you subscribe to receive emails or other marketing communications from House of Yi, we may collect:

  • your name;

  • email address;

  • marketing preferences;

  • subscription status;

  • information about when you subscribed or unsubscribed; and

  • information about your interaction with our marketing communications where this functionality is enabled.

Information collected when you use our Website

When you visit our Website, certain information may be collected automatically. This may include:

  • IP address;

  • browser type and version;

  • device type;

  • operating system;

  • approximate geographic location derived from your IP address;

  • pages viewed;

  • referring website or source;

  • dates and times of visits;

  • actions taken on the Website;

  • shopping cart activity; and

  • cookie and advertising identifiers.

Some of this information is collected through cookies and similar technologies. Please see our Cookie Policy for more information.

3. How we use your personal information

We use personal information only where we have a valid reason for doing so.

To process and fulfil your orders

We use your personal information to:

  • accept and process orders;

  • take or facilitate payment;

  • provide order confirmations;

  • prepare and dispatch purchases;

  • arrange delivery;

  • provide order updates;

  • process returns, refunds or exchanges;

  • respond to order-related enquiries; and

  • provide customer service.

Our primary legal basis for this processing is that it is necessary to enter into or perform our contract with you.

To operate and secure our Website

We may process technical and usage information to:

  • operate the Website;

  • maintain Website functionality;

  • keep the Website and our systems secure;

  • prevent fraudulent or malicious activity;

  • diagnose technical problems; and

  • protect House of Yi, our customers and third parties.

We may do this where it is necessary for our legitimate interests in operating a secure and effective online business or where necessary to comply with legal obligations.

To understand and improve our Website

Where permitted and, where required, where you have given your consent, we may use analytics technologies to understand how visitors use our Website.

This may help us understand:

  • how visitors find House of Yi;

  • which pages and products are viewed;

  • how customers move through the Website;

  • Website traffic and performance; and

  • how we can improve the customer experience.

Where these activities involve non-essential cookies or similar technologies requiring consent, we will use them in accordance with your cookie preferences.

To provide customer service

We use information you provide to respond to questions, complaints, requests and other correspondence.

Depending on the nature of your request, we process this information because it is necessary to perform our contract with you or because we have a legitimate interest in providing effective customer service and managing our relationship with customers.

To comply with legal and financial obligations

We may retain and use information relating to transactions, payments and orders where necessary to:

  • maintain accounting and tax records;

  • comply with legal obligations;

  • respond to lawful requests from authorities;

  • establish, exercise or defend legal claims; and

  • prevent and investigate fraud.

The legal basis for this processing may be compliance with a legal obligation or our legitimate interests in protecting our business and legal rights.

4. Marketing communications

If you choose to subscribe to House of Yi marketing communications, we may use your contact details to send you information about:

  • new collections;

  • product launches;

  • restocks;

  • editorial content;

  • events;

  • collaborations;

  • promotions; and

  • other House of Yi news.

Where required by law, we will send electronic marketing communications only with your consent.

In circumstances where applicable law permits us to contact existing customers without obtaining separate consent, we may do so where the relevant requirements have been satisfied and you have been provided with a clear opportunity to opt out.

You can unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails or by contacting us.

Unsubscribing from marketing communications will not prevent us from sending you service communications that are necessary in connection with an order, such as order confirmations or delivery updates.

5. Meta Pixel and advertising

We use advertising technologies provided by Meta, including Meta Pixel, to help us understand the performance of advertising relating to House of Yi on platforms such as Facebook and Instagram.

Where you have consented to marketing cookies, Meta Pixel may collect information about your interactions with our Website, including:

  • pages and products viewed;

  • visits to particular areas of the Website;

  • products added to your basket;

  • purchases or other Website actions;

  • browser and device information;

  • IP address;

  • advertising or cookie identifiers; and

  • information relating to interactions with Meta advertisements.

We may use this information to:

  • measure advertising performance;

  • understand whether advertisements lead to Website visits or purchases;

  • improve our advertising campaigns;

  • understand advertising audiences; and

  • display advertising that may be more relevant to potential customers.

Where the use of these technologies requires consent, we rely on your consent and will not intentionally activate them before the appropriate consent has been provided.

You may withdraw or change your consent through the cookie controls available on our Website.

Meta may also process information received through its technologies for its own purposes in accordance with Meta's own privacy terms.

Please see our Cookie Policy for further information.

6. Squarespace

Our Website is hosted and operated using Squarespace.

Squarespace provides infrastructure that allows us to operate our Website and online store and may process personal information on our behalf in connection with providing these services.

Information processed through Squarespace may include:

  • information about your browser, network and device;

  • your IP address;

  • pages you visit;

  • information about how you interact with the Website;

  • shopping cart information;

  • order information; and

  • information you submit through forms or checkout.

Squarespace may use cookies and other technologies as part of providing its services.

For further information about cookies used on our Website, please refer to our Cookie Policy.

7. Google Search Console

We use Google Search Console to monitor and understand how House of Yi appears and performs in Google Search.

Google Search Console provides us with information relating to matters such as search queries, search impressions, clicks and the technical indexing of our Website.

Connecting the Website to Google Search Console does not by itself mean that we use Google Analytics to track visitors on our Website.

If we introduce Google Analytics, Google Ads or other Google advertising or visitor-tracking technologies in the future, we will update this Privacy Policy and our cookie controls where required.

8. Who we share your information with

We do not sell your personal information.

We may share personal information with third parties where this is necessary to operate House of Yi, fulfil an order, provide our services, comply with the law or pursue our legitimate business interests.

These parties may include:

Website and technology providers

Including Squarespace and other providers that help us host, maintain, secure and operate our Website.

Payment providers

We share information required to process transactions with payment processors and payment service providers available through our checkout.

These providers may act as independent data controllers for some of the personal information they process and will process that information in accordance with their own privacy policies.

Delivery and fulfilment providers

We may provide information such as your name, delivery address, email address and telephone number to postal services, couriers, logistics providers and fulfilment partners where necessary to deliver your order.

Marketing and advertising providers

Where appropriate and subject to your privacy choices, we may share or permit access to certain information through services provided by advertising and marketing partners, including Meta.

Professional advisers

We may share information where reasonably necessary with accountants, lawyers, insurers, auditors and other professional advisers.

Government authorities

We may disclose personal information where we are legally required to do so or where disclosure is reasonably necessary to establish, exercise or defend our legal rights.

Business transactions

If House of Yi or the business operating it is reorganised, sold, transferred, merged or acquires another business, personal information may form part of that transaction, subject to appropriate safeguards and applicable law.

9. International transfers

Some of the companies that provide services to House of Yi operate internationally.

As a result, personal information may sometimes be transferred to or accessed from countries outside the United Kingdom.

Where UK data protection law requires additional safeguards for an international transfer, we take steps to ensure that an appropriate mechanism is used.

Depending on the circumstances, these safeguards may include:

  • transferring information to a country recognised by the UK as providing an adequate level of protection;

  • contractual protections approved or recognised under UK data protection law; or

  • another legally permitted international transfer mechanism.

Our technology providers may also maintain their own safeguards for international transfers.

10. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including where necessary to satisfy legal, accounting, reporting, fraud prevention or contractual requirements.

The period for which we retain information will depend on its nature and why we hold it.

For example:

  • Order and transaction information may be retained for the period necessary to comply with tax, accounting and other legal requirements.

  • Customer service correspondence may be retained for as long as reasonably necessary to manage your enquiry and maintain appropriate business records.

  • Marketing information may be retained while you remain subscribed to our marketing communications.

  • If you unsubscribe, we may retain limited information in a suppression record so that we can respect your request not to receive further marketing.

  • Cookie and advertising information is retained in accordance with the periods described in our Cookie Policy and the practices of the relevant technology providers.

When personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

11. Cookies

Our Website uses cookies and similar technologies.

Some cookies are necessary for the Website and online store to function. Others may be used for analytics or advertising purposes only in accordance with your cookie preferences and applicable law.

You can manage your choices through the cookie controls available on our Website.

For more information about the cookies and technologies we use, please read our Cookie Policy.

12. How we protect your information

We take reasonable technical and organisational measures designed to protect personal information against accidental or unlawful loss, alteration, disclosure, destruction or unauthorised access.

We also use service providers that maintain security measures appropriate to the services they provide.

However, no online system or method of transmitting information over the internet can be guaranteed to be completely secure.

13. Your data protection rights

Depending on the circumstances and applicable law, you may have the right to:

Access your information

You can ask us for confirmation that we process your personal information and request a copy of the personal information we hold about you.

Correct your information

You can ask us to correct personal information that is inaccurate or complete information that is incomplete.

Request deletion

In certain circumstances, you can ask us to delete your personal information.

This right does not apply in every situation. For example, we may need to retain certain transaction information where we are legally required to do so.

Restrict our use of your information

In certain circumstances, you can ask us to restrict how we process your personal information.

Data portability

Where the relevant legal requirements are met, you may have the right to receive certain personal information in a structured, commonly used and machine-readable format or ask us to transfer it to another organisation.

Withdraw consent

Where we rely on your consent to process personal information, you can withdraw that consent at any time.

Withdrawing consent will not affect processing that was lawful before you withdrew it.

Object to certain processing

You have the right to object to our processing of your personal information in certain circumstances.

You have an absolute right to object to your personal information being used for direct marketing purposes.

If you ask us to stop using your personal information for direct marketing, we will do so.

To exercise any of these rights, please contact us using the contact details at the beginning of this Privacy Policy.

We may need to ask you for information necessary to confirm your identity before responding to certain requests.

14. Complaints

If you have concerns about how House of Yi handles your personal information, we would appreciate the opportunity to address them first. Please contact us using the details at the beginning of this Privacy Policy.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

15. Automated decision-making

House of Yi does not currently use personal information to make decisions about customers based solely on automated processing where those decisions produce legal effects or similarly significant effects.

Advertising providers may use automated technologies and profiling within their own services in accordance with their own privacy policies.

16. Third-party websites

Our Website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy policies before providing personal information to them.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • our business;

  • our Website;

  • the technologies and service providers we use; or

  • legal and regulatory requirements.

When we make changes, we will update the Last updated date at the top of this page.

Where appropriate, we may also notify you of significant changes by another method.

18. Contact us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights or have a concern about how we process your personal information, please contact:


Email: enquiries@intimateinteractive.co.uk